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I’ve struggled with bridging the gap between technical concepts and non-technical stakeholders, but this approach unlocked clarity and action: (And it’s not just about dumbing things down.) → Simplification with Purpose. Here’s how to apply this to communicating technical ideas effectively: 1?? Use Analogies They Understand Technical concepts often feel abstract. Analogies help bridge the gap. For example: "The cloud is like renting a storage unit. You don’t need to own the building or worry about maintaining it, but you can store your things there and access them whenever you need." 2?? Avoid Jargon—Use Everyday Language Too much technical language alienates your audience. Simplify without oversimplifying. "Instead of saying 'We need to refactor the codebase to ensure scalability,' say: 'We’re making sure the software can handle more customers as we grow.'" 3?? Focus on Why It Matters, Not How It Works Stakeholders care about the results, not the technical journey. "We’re implementing this new security feature to make sure your customer data stays protected, which ultimately builds trust and reduces risk." 4?? Use Visuals to Break Things Down Visual aids make complexity easier to handle. A simple flowchart, for instance, can illustrate how a data pipeline works far better than words alone. 5?? Relate it to Their Goals Connect technical efforts to business outcomes. "We’re upgrading the database infrastructure so you can access customer insights faster. This will help improve decision-making and speed up time-to-market for new features." This approach taught me more than any traditional technical communication strategy. Master these techniques, and you’ll become the go-to person who simplifies complexity and inspires action ??

How founders think technical content works: 1. Explain every feature 2. Use all the industry terms 3. Show how innovative we are 4. Target "technical decision makers" Versus how technical content *actually* works: A DoD drone startup taught me this the hard way. They were 22-year-olds building defense tech. But we wrote like we were selling to Fortune 500. Technical buyers focus on: 1. Specific use cases they relate to 2. Plain language about complex problems 3. Proof you understand their world 4. How you solve their exact pain point Your technical content doesn't need more jargon. It needs more clarity. Examples from working with 100+ technical founders: The best performing content: - Focuses on one specific problem - Uses customer language (not marketing speak) - Shows deep understanding of their workflow - Makes complex things simple The worst performing content: - Tries to sound smart - Stuffs in technical buzzwords - Focuses on features over problems - Makes simple things complex Technical content doesn't need to be about proving how smart you are it should prove you understand their world Want more insights on creating content for technical products? Follow me for weekly tips

The best learning during my time at Amazon was improving my writing. Here is my list of how to edit your writing to improve it and how to get an idea down on paper in the first place. TL;DR craft compelling documents by anticipating reader needs, addressing potential questions, and clearly articulating the desired outcome. This will take time and a lot of editing. Make your writing better, editing tips: A. Use data and logic to lead the reader to a conclusion. Using adverb and adjective is less effective. B. Eliminate weasel words C. Use readable scores to get data on how readable your doc is now and improve it D. Use read-a-loud extension or read it out loud yourself E. Edit words that don't add value. Look for repetitive language. Don't tax your reader with big words How to crafting an idea in writing: 1. Start with bullet list of what your thinking about 2. Start by writing with limited edits. Sleep on it and then edit like crazy. 3. Know your reader and write for them. 4. Write down FAQ to the end of a doc that you think your reader will have. If you can, you should answer these in your writing but it's not always possible.? 5. Take ownership not ask for ownership. If you are asking for ownership or asking the reader to force someone to do something you are doing it wrong.??? 6. Ask why 5 times on customer facing questions to get to the detail why this is important 7. Think in 3s. How would you explain this with a 3 word (The Title), 3 sentences (TLDR), 3 paragraphs (a 1 page page overview), 3 pages (longer form with more detail). 8. Bonus: add some long term thinking topics to your doc. If the reader is excited about what you are writing about, give them more and think big about the future. 9. Close with what decision you need help from the reader 10. Finally writing a couple page document should take a week(s) not days or hours to complete.