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Don't try to sound smart. Try to be useful. 3 years ago, I deleted my most "impressive" newsletter. 2,000 words. Multiple frameworks. Industry jargon everywhere. 14 drafts. It felt "professional." It felt "high-level." It felt wrong. That week, a CEO guest spoke to me before our podcast: "You know why I listen to your show? Because you make things simple." Then she paused. "But your newsletter... sometimes I need a dictionary." That changed everything. I opened my analytics that night. The pattern was clear: My "smartest" content performed worst. My simplest advice spread fastest. I had been: ? Writing to impress peers ? Stacking jargon on jargon ? Trying to sound "intellectual" ? Hiding behind complexity So I started over. New rules: 1. Write like I talk 2. No words I wouldn't use at dinner 3. Every piece needs a clear "do this" Example: Before: "Contemporary market dynamics necessitate strategic pivots in content optimization." After: "Test what works. Double down on what people love." That decision? It built my entire business: ? The podcast grew exponentially ? The newsletter became my main lead generator ? Sponsorship deals rolled in ? Speaking opportunities opened up Best feedback I get: "Used your advice. Landed the client." "Finally, someone who makes this simple." "Implemented this today. It worked." The truth about expertise: ? Rookies hide behind jargon ? Veterans embrace simplicity ? Masters focus on impact This philosophy drives everything: ? How I write ? How I speak ? How I teach ? How I coach Because here's what I learned: Value beats vocabulary. Always. 3 questions before publishing: 1. Would my mom get this? 2. Can someone use this today? 3. Did I remove all the fluff? Remember: Your audience's success is your scorecard. Not your vocabulary. Today? That decision to choose simplicity over sophistication was worth millions. But more importantly: It actually helped people. // Agree? Simple or complex content - which actually helps you more? Share below. #ContentCreation #Podcasting #Writing #ValueFirst

I’ve struggled with bridging the gap between technical concepts and non-technical stakeholders, but this approach unlocked clarity and action: (And it’s not just about dumbing things down.) → Simplification with Purpose. Here’s how to apply this to communicating technical ideas effectively: 1?? Use Analogies They Understand Technical concepts often feel abstract. Analogies help bridge the gap. For example: "The cloud is like renting a storage unit. You don’t need to own the building or worry about maintaining it, but you can store your things there and access them whenever you need." 2?? Avoid Jargon—Use Everyday Language Too much technical language alienates your audience. Simplify without oversimplifying. "Instead of saying 'We need to refactor the codebase to ensure scalability,' say: 'We’re making sure the software can handle more customers as we grow.'" 3?? Focus on Why It Matters, Not How It Works Stakeholders care about the results, not the technical journey. "We’re implementing this new security feature to make sure your customer data stays protected, which ultimately builds trust and reduces risk." 4?? Use Visuals to Break Things Down Visual aids make complexity easier to handle. A simple flowchart, for instance, can illustrate how a data pipeline works far better than words alone. 5?? Relate it to Their Goals Connect technical efforts to business outcomes. "We’re upgrading the database infrastructure so you can access customer insights faster. This will help improve decision-making and speed up time-to-market for new features." This approach taught me more than any traditional technical communication strategy. Master these techniques, and you’ll become the go-to person who simplifies complexity and inspires action ??

Overcomplicating ideas isn't just poor communication - it's often a sign of insecurity or incomplete understanding. True experts make things simple. Controversial? I don't think so. Here's a quick story that formed my perspective on this... I once bombed a training class. Badly. There I was, standing in front of a room full of users, attempting to teach a new software application. I struggled, I stuttered, and despite the audience's supportive looks, we all knew I was floundering. The issue wasn't just lack of preparation – I simply didn't know my topic well enough to communicate it simply. And in that moment, I realized: my overcomplication was masking my own insecurity and incomplete understanding. Any experience with this? You're confident in your knowledge, but when explaining to others, you lose your audience with convoluted information. My attempts to fix the situation - sharing technical details, speeding through explanations, repeating points - only made things worse. The experience was humbling and the lesson I learned that day crystallized my thinking: true expertise is revealed through simplicity. ----How I turn complex ideas into clear, digestible concepts--- ? Master your material beyond surface level ? Don't just know it – understand it so well you can explain it to a 5-year-old. This depth allows you to adapt your explanation on the fly. ? Know your audience's perspective ? What's their background? What do they already know? Tailor your explanation to bridge the gap between their knowledge and the new information. ? Start with the 'why' before the 'how' ? People engage better when they understand the purpose. Frame the complex idea within its larger context and importance. ? Use relatable analogies and metaphors ? Compare the complex idea to something familiar. I once explained a database system by relating it to a well-organized file cabinet with labeled file folders. ? Break information into manageable chunks ? Don't overwhelm with a firehose of information. Present bite-sized pieces, allowing time for questions and processing. ?Practice the "Beginner's Mind" approach ? Forget what you know and approach the topic as if you're learning it for the first time. This helps you identify and address potential confusion points. Mastering these techniques transformed my communication and training approach. The ability to communicate simply is the difference between an idea that falls flat and one that inspires action and innovation. Bottom line: if you can't explain it simply, you might not understand it as well as you think. Think about a time when you struggled to explain something you thought you knew well. Was it possible that your complex explanation was hiding gaps in your own understanding? ---- Acknowledging Matt Abrahams for this fantastic graphic!

?? Have you ever tried to communicate a complex tech issue, only to be greeted with puzzled looks? What if I told you that the key to clear communication might just be in your garage? Communicating complex concepts in understandable terms is no small feat. Here are some tactics that have significantly helped me: 1. Recognize and empathize ??: Imagine your car's engine is acting up. The mechanic says it'll take two weeks for a fix, involving a transmission overhaul, timing belt replacement, and fuel injection recalibration. Sound complicated? That's exactly how your audience feels when they encounter technical jargon. Acknowledge this! 2. Analogies are your friend ??: Find common ground in a domain familiar to both you and your audience. Use this shared understanding as a foundation to explain the technical challenge at hand. 3. Destination over journey ??: Focus on the what (the outcome) and why (the benefits), not the how (the technical process). It's the results that matter most to your audience. 4. Foster a dialogue ???: Encourage questions and create an atmosphere where non-technical stakeholders feel comfortable to engage. Their inquiries can also help you refine your communication approach. 5. Visual aids are invaluable ??: Diagrams, flowcharts, and other visuals can make complex ideas more accessible and easier to grasp. #leadership #communication

A bottle cap flies off during drug production. Our intrepid scientist, let's call her Dr. Capsalot, starts her deviation report: "At 2:17 PM, under partly cloudy skies with 62% humidity, a 28.3mm bottle cap achieved momentary flight, reaching an estimated altitude of 1.37 meters before impacting the No. 3 assembly line..." Six pages and three coffee-fueled nights later ??????, she's covered everything from the chemical composition of the cap to a brief history of bottle closure technology. Everything, that is, except what actually matters. ??♀? Meanwhile, 12 reviewers are sharpening their red pens, ready to engage in a heated debate about whether "soared" or "catapulted" better describes the cap's trajectory. Fine. I’m having fun here. But this is a situation I’ve encountered often in my work with pharma, and deviations are no laughing matter. They can: ?? Cost millions ? Delay crucial products ?? In worst-case scenarios, impact patient safety. But time and again I’ve seen folks try to craft the next great American novel instead of describe the problem so it can be solved. Let’s unpack what usually goes wrong: 1?? The "kitchen sink" approach: If a little information is good, a lot must be better, right? Wrong. We're burying the lede under mountains of irrelevant data. ?? 2?? The "I'm smart, so I must write complexly" syndrome: but clear writing doesn't mean you're dumbing it down. It means you're smart enough to be understood. ???? 3?? Reviewer roulette: Multiple reviewers, each with their pet peeves, turning documents into a battlefield of competing red ink. ????? So, how do we fix this mess? ??? 1?? Focus on critical thinking: What's the actual problem? What does your reader need to know to make a decision? ?? 2?? Know your audience: Are you writing for the lab tech or the CEO? Tailor your content accordingly. ???????? 3?? Implement templates and guides: Provide clear structures for common documents. No need to redesign the child-proof cap unless you want to make it adult-proof too. Oh wait… ???? 4?? Cut the fluff: If it doesn't directly relate to the problem or solution, it doesn't belong. ?? 5?? Streamline and codify the review process: Fewer reviewers, clearer guidelines, and constructive feedback. ??♂? Remember, a good deviation report isn't a showcase for your encyclopedic knowledge of bottle cap aerodynamics. ?? It's a tool for solving problems and preventing future issues. ????

Ever read something so dense that your brain checked out instantly? Like a wall of jargon, buzzwords, and technical overload—so packed with information that it feels like you need a translator just to get through it? Your audience feels the same way. And if they have to work too hard to understand you… They’ll stop listening. Complexity kills engagement. Confusion kills conversions. But simplifying doesn’t mean dumbing down. It means making your message clear, powerful, and impossible to ignore. The Power of Transformation ?? I once worked with a client in the finance industry. Brilliant. Experienced. An expert in their field. But their content? ? Overloaded with industry jargon ? Long, winding explanations that lost the reader ? So complex that even their ideal audience struggled to keep up The result? ?? Low engagement. ?? People clicking away. ?? Missed opportunities to connect. They weren’t losing because they lacked expertise. They were losing because no one could understand them. So we made one simple change. We simplified. We stripped down the clutter. We broke big ideas into bite-sized, digestible insights. We rewrote the jargon-heavy content into plain, powerful language. And suddenly… ?? Engagement spiked. ?? Clients started responding. ?? Their authority didn’t just stay intact—it grew. Why? Because they made their message accessible. How to Simplify Without Losing Authority ? Start with the big picture. Before diving into details, explain why it matters. Give your audience a reason to care. ? Use everyday language. If you wouldn’t say it in conversation, don’t write it that way. Clarity > Complexity. ? Break it down. Use bullet points. Short paragraphs. Simple analogies. Make it easy to absorb. ? Tell a story. People remember stories, not statistics. Frame your point in a way that sticks. ? Eliminate the fluff. If a word, sentence, or paragraph doesn’t add value, cut it. ? Test it. If someone outside your industry doesn’t understand your content, simplify it again. Expertise Isn’t About Sounding Smart. It’s About Being Understood. Want to be seen as a true authority? Make your content so clear and compelling that people don’t just understand it—they remember it. Because the best content? Doesn’t make people feel lost. It makes them feel empowered. Let’s Make Your Message Impossible to Ignore. Are you making your content harder to digest than it needs to be? Drop a ?? in the comments if this hit home. Or send me a message—let’s simplify your content and make it work for you. inkworthycreations.com #ContentMarketing #BrandMessaging #SimplifyToAmplify #MarketingStrategy #ClearCommunication #AuthorityBuilding #InkWorthyCreations

Here’s the dead-simple framework I use to explain *any* concept. It’s called the “3x3 Template”—here’s how it works: The 3x3 Template has 3 steps: Step 1: Name the framework and tell the reader what it does “Naming” the framework makes it feel tangible, like you’re about to hear the “SCHLURRRP” when you’re opening an Apple product. Telling the reader what it does lets them know if it’s worth their time to read. -- Step 2: Give the reader 3 pieces of “how” information The best way to do this is to give them a list of steps or tips. The reader should have a “roadmap” to put the framework into practice. -- Step 3: Sell the reader with a list of 3 “whys” At this point, the reader understands how the concept works. Now, you need to sell them on *why* they should use it. Explain the reasons it works, mistakes to avoid, and the benefits of using it—all while overcoming any objection they might have about why it wouldn’t work for them. Simple, straightforward, and works for any topic, niche, or industry. Now, why does the 3x3 Template work so well? 3 reasons: Reason 1: A reader can only keep 3 items in their head at one time Let’s look at the game of rock, paper, scissors. With three items, it's easy to remember the relationships: ? Rock crushes scissors ? Scissors cuts paper ? And paper covers rock These relationships form a neat triangle. Why is this easy? Because there are 3 items and 3 “relationships” between them, you can visualize each item and how it connects to the others. When you add a 4th, it gets complicated. There are 4 items but 6 relationships, which becomes overwhelming. (Just imagine trying to keep track of the game if “shoot” was also an option. Thinking through the winner after each turn would take way more mental effort.) The goal here is to minimize the number of steps to help the reader quickly “see” your framework in action. -- Reason 2: The constraint of 3 leads to concise steps & memorable reasons By limiting yourself to 3 items, you’re forced to cut the unnecessary. You think through the framework in more depth, which means the reader gets a simpler concept. Since the concept is simple, the reader is more likely to use it. And the more readers use your frameworks, the more popular your writing becomes. -- Reason 3: It progressively sells them on the how and then the why When you tell someone how to do something, it may click in their head for a few seconds. But then, objections start to pop up: ? Too complex ? Not enough time ? Not enough money Explaining the “how” is not enough. You need to go further and explain why it works. And the 3x3 Template helps you explain away these concerns one by one, all the way down the page. -- That’s it! The 3x3 Template I use to explain any concept. You can use this in your writing, newsletter, and even videos. (And if you want an example of how it works in practice, just take a close look at this post.)

No one will care about your findings unless you can convey them in a way that makes them care. That’s what makes science communication so tricky, especially when you’re trying to make your findings accessible to a broader audience. I worked with a scientist at a client company who was struggling with this. She was writing findings like she would for a university setting – brilliant, but overly complicated and full of jargon. The (critical) message was getting lost in the weeds I told her, “Instead of just writing the science, ask yourself: What’s the take-home message here? What’s the value?” For example, instead of saying, “Those who use our app more often are likely to have less anxiety than those who use our app less often,” simplify it to, “Use it more; feel less anxious.” Or, instead of saying, “We found that people who use it in the morning had a regular habit versus those who used it at night,” just say, “We recommend meditation in the morning.” The key is to strip away the extra words. Keep it clear and actionable. If your data shows that regular use improves sleep, say, “Use this regularly for better sleep.” You can always cite a recent report or study to back it up. Remember, in the business world, clarity is power. The goal is to make the information actionable and easy to understand. Your audience will thank you. #ScienceCommunication #DigitalHealth #FractionalCSO

I don't understand climate science. Or science, in general. But I need to translate complex climate science every day. #ClimateCommunications requires us to take complex topics and turn them into value-oriented, human-centered narratives that people can relate to. And businesses and organizations in #ClimateChange, #ClimateTech, or #CorporateSustainability, need to communicate complex science, technology, and BIG. CLIMATE. IDEAS. effectively and clearly. You're not going to sell the public on photovoltaic cells if you can't explain what a photovoltaic cell is and does. And organizations lose people when they don't communicate clearly. Some steps I take when translating complex energy science: ?? Read and re-read closely. Complex research contains heavy jargon and complex science terms. Read source material closely, making mental or physical notes for yourself on what you've read. ?? Compare your research with your source. Think you have the complex information translated well? Do some research to compare what you think you know with other evidence-based sources. Do you have agreement between them? There you go. ?? Read your writing (aloud, maybe!). Make sure you read your translated, general audience writing again and again. Is it clear? Does it still feel too technical? Retranslate and revise. ?? Consult experts. You're writing to communicate subject matter experts' complex ideas, but that doesn't mean you leave them out of the process. After all, they need their complex science or technology communicated in a way that's accurate and resonates with the audience. Once you've written a compelling story, return to your subject matter experts and have them review for accuracy. ?? Find a second pair of eyes. You've looked at your writing too much. Have someone else (doesn't need to be an expert) read your story. They can tell you if they get stuck or don't understand a term or idea. ?? Know your audience. Maybe your audience is technical or knows the technology well. If so, then more technical language may work for them. Make sure you understand your audience and tell a story with them in mind. ?? Create a clear message/headline. ?? Tell your audience why they should care. Communicate value. ?? Bonus: use metaphors to communicate complexity. I do this all the time. Metaphors can effectively translate complex ideas. Climate communications doesn't have to be dense. Tell stories that make it easier for your readers to care, take action, or find value in what you have to offer.